University of the Cumberlands Infotech Importance in Strategic Management Paper
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Goto pages 72 to 73 of your recommended textbook and familiarize yourselfwith the CASE STUDY 3-1. You can thereafter discuss and give answers tothe following questions based on the case study:
1. Discuss the layers of culturethat are evident in this case. Why do you think Southwest has preferredto grow organically over its history?
2. What are the similarities anddissimilarities between the cultures, values, and beliefs of Southwestand AirTran airlines? Where would you expect the differences to be mostdifficult to manage? Why?
3. What problem could arise dueto the different perspectives of both airlines toward online reservationsystems? What do you recommend the managers do to solve these problems?
4. What would you recommendmanagers to do to ensure a smooth integration of the information systemsgiven the cultural differences?
